Department of Accountancy, Finance and Economics

Permanent URI for this collectionhttp://erepository.kibu.ac.ke/handle/123456789/186

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Browsing Department of Accountancy, Finance and Economics by Subject "Kenya"

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    Effects of brand quality, brand prestige on brand purchase intention of mobile phone brands: empirical assessment from Kenya
    (Inovatus services ltd, 2015) Chepchirchir, Josphine; Leting, Mark
    This study aims to empirically examine the relationship between Brand quality, brand prestige and brand purchase intention of mobile phone brands in Kenya. A survey was used to collect data from a sample of 322 respondents. Data were analyzed by employing correlation, Analysis of Variance (ANOVA) and multiple regression analysis. The results revealed that brand quality and brand prestige are positively associated with consumer brand purchase intention. The generalizability of the findings is limited as the study focuses only on Kenya. Based on the findings, companies involved in branding of mobile phones should focus on improving the usefulness of the brand quality and prestige. The study made a contribution in terms of allowing us to understand the factors that can contribute to the adoption of mobile phone brands
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    Impact of microfinance institutions on economic empowerment of women entrepreneurs in developing countries
    (Inovatus Services Ltd., 2015-09) Fwamba, Rashid; Matete, John; Nasimiyu, Consolatta; Sungwacha, Stephen
    This study mirrored out the effects of Microfinance on economic empowerment of Women Entrepreneurs in developing economies. Descriptive research design was used to assess the extent to which Women economic empowerment co-relates with Microfinance Institutions services. The target population was women entrepreneurs in Micro Finance Institutions (MFIs) within Kakamega C.B.D. Simple random probability sampling was applied to select ten (10) MFIs where four (4) active women entrepreneurs from each MFI was taken, adding to forty (40) respondents. Both primary and secondary data was collected through questionnaires and semi-structured interviews. Data collected was presented by descriptive statistics like pie charts and graphs. From the analysis, the results showed that microfinance services act as a key fulcrum to women entrepreneurs' economic empowerment. The results were reaffirmed by a linear regression analysis (SPSS version 22). The findings will be used to make policy proposals that will see MFIs meet the economic empowerment needs of women Entrepreneurs to make developing countries progress as Kenya prepares to achieve vision 2030.