Browsing by Author "Owoche, Patrick"

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Customer engagement factors in twitter hotel brand pages
(KIBU, 2018-06-12) Owoche, Patrick
Twitter has been adopted by many businesses. More and more tourism organizations are using Twitter to provide various services and interact with customers. This paper seeks to identify the factors influencing customer engagement in Twitter hotel brand pages. The main source of data used in this article is from Twitter’s insight data. The 34 selected Twitter Brand Pages were monitored regarding both the brand’s activity (posts) as well as the consumers’ interactions with the brand’s activity (likes, comments, etc.). The Fanpage Karma, a social-media monitoring tool was used to collect the data. A conceptual framework is provided that helps to understand the factors influencing the consumer engagement in Twitter brand pages. This paper proposes an empirical model based on Kenya Star rated brand pages, which can help in increasing the brand engagement in Twitter brand pages.
Hotel website performance analysis: case of kenyan star rated hotels
(KIBU, 2018-06-12) Owoche, Patrick
As travel & tourism organizations increase dependence on web applications for both internal productivity and external communication with customers and partners, performance optimization emerges as an essential business driver. Studies have demonstrated that website performance has a direct correlation with revenue in both ecommerce and advertiser-supported applications. Users expect rich web experiences, but they easily become impatient if pages render too slowly. This paper analyses the performance of star rated hotel website in Kenya and the common and current approaches used to address them. Sixty-four websites of star rated hotel websites were analysed. The tests were conducted via the WebPagetest.org server in Dulles, VA, using Chrome 48on a cable connection.The study identified the areas of need which can be addressed by web performance optimization best practices,
Information Needs of Smallholder Farmers in Lake Victoria Basin for Enhancing Climate-smart Agricultural Practices
(International Journal of Computing Sciences Research, 2024-01-21) Ajwang, Stephen; Owoche, Patrick; Mutonyi, Jonathan
Purpose – The purpose of this study was to bridge the awareness gap in agricultural information need and use by farmers to improve information access and utilization for enhanced adoption of Climate Smart Agricultural (CSA) practices . Method – Using a mixed methods approach, the study examined the information needs of smallholder farmers in 5 counties in the Lake Victoria Basin, Kenya. Qualitative and quantitative data were collected from 382 farmers and 20 county directors of agriculture, ICT, meteorology, and crop production. Descriptive and inferential statistics were used to analyze quantitative data while thematic analysis was used on qualitative data. 2712 Results – The findings showed that many farmers (82.46%) were aware of the existence of climate change which had reduced sorghum yield to 0.45 t/Ha . Therefore, farmers had initiated sustainable practices including planting different crop varieties (83.51%) and varying planting dates (65.18%). High yield was prevalent among farmers practicing crop rotation (95.1%)while those who practiced mono-cropping achieved low yields. Also, the use of inorganic fertilizers led to higher yields. Farmers who planted early maturing crops had log odds that were 1.647 points higher for being in a higher yield level than farmers who planted late maturing crops. Conclusion – The study has the potential to enhance the adaptive capacity of farmers to climate change using suitable CSA practices based on readily available, accessible, and context - specific information. Recommendations – The study recommends that farmers be provided with and/or have access to reliable, actionable, relevant, and timely information that matches their needs to enhance resilience through the adoption of climate - adaptive farming techniques. Implications – These findings contribute to research by recommending context - specific information to help farmers bridge the information gap. The findings may contribute to policy by proposing CSA strategies that involve information -based support to smallholder farmers to implement sustainable farming practices
The Role of ICT in Social Inclusion: A Review of Literature
(International Journal of Science and Research (IJSR), 2015-12-04) Motochi, Vincent; Barasa, Samuel; Owoche, Patrick; Wabwoba, Franklin
The questions we seek to answer in this paper are; Have ICT contributed to enhance social inclusion? Has use of ICT brought new forms of exclusion? And what is the way forward in using ICT for an inclusive society? Desk Top research was used. From the findings, one form of exclusion often leads to another, resulting to a cycle. a spanner and Nut Model was developed to show how Knowing which exclusion to reduce in order to break the cycle is critical in determining the type of ICT and how to apply it in order create an inclusive society.