Browsing by Author "Owoche, Patrick"

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    Customer engagement factors in twitter hotel brand pages
    (KIBU, 2018-06-12) Owoche, Patrick
    Twitter has been adopted by many businesses. More and more tourism organizations are using Twitter to provide various services and interact with customers. This paper seeks to identify the factors influencing customer engagement in Twitter hotel brand pages. The main source of data used in this article is from Twitter’s insight data. The 34 selected Twitter Brand Pages were monitored regarding both the brand’s activity (posts) as well as the consumers’ interactions with the brand’s activity (likes, comments, etc.). The Fanpage Karma, a social-media monitoring tool was used to collect the data. A conceptual framework is provided that helps to understand the factors influencing the consumer engagement in Twitter brand pages. This paper proposes an empirical model based on Kenya Star rated brand pages, which can help in increasing the brand engagement in Twitter brand pages.
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    Hotel website performance analysis: case of kenyan star rated hotels
    (KIBU, 2018-06-12) Owoche, Patrick
    As travel & tourism organizations increase dependence on web applications for both internal productivity and external communication with customers and partners, performance optimization emerges as an essential business driver. Studies have demonstrated that website performance has a direct correlation with revenue in both ecommerce and advertiser-supported applications. Users expect rich web experiences, but they easily become impatient if pages render too slowly. This paper analyses the performance of star rated hotel website in Kenya and the common and current approaches used to address them. Sixty-four websites of star rated hotel websites were analysed. The tests were conducted via the WebPagetest.org server in Dulles, VA, using Chrome 48on a cable connection.The study identified the areas of need which can be addressed by web performance optimization best practices,
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    The Role of ICT in Social Inclusion: A Review of Literature
    (International Journal of Science and Research (IJSR), 2015-12-04) Motochi, Vincent; Barasa, Samuel; Owoche, Patrick; Wabwoba, Franklin
    The questions we seek to answer in this paper are; Have ICT contributed to enhance social inclusion? Has use of ICT brought new forms of exclusion? And what is the way forward in using ICT for an inclusive society? Desk Top research was used. From the findings, one form of exclusion often leads to another, resulting to a cycle. a spanner and Nut Model was developed to show how Knowing which exclusion to reduce in order to break the cycle is critical in determining the type of ICT and how to apply it in order create an inclusive society.