Browsing by Author "Masese, Chuma Benard"

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    Empowering Small-Scale Women Entrepreneurs through ICTs for Socio-Economic Development
    (IOSR Journal of Computer Engineering, 2021-04-28) Korongo, Julia N.; Mutai, Joram K.; Masese, Chuma Benard; Mbugua, Samuel Thaiya; Wechuli, Alice Nambiro
    Women entrepreneurs are recognized as drivers for sustainable and inclusive socio-economic growth. Despite this, Small-Scale Women Entrepreneurs (SSWEs) undergo challenges in the current global market due to limited access and use of Information and Communications Technologies (ICTs). The disruption caused by the COVID-19 pandemic is fueling fast-paced innovation and uptake of digital technologies in all spheres of life indicating that the widespread shift to the use of more ICTs is indispensable. This is becoming increasingly clear that SSWEs are under considerable pressure in meeting business demands in the new reality. The study employed desktop research using mixed methods and descriptive approach to establish the role of SSWEs; the factors affecting SSWEs in socio-economic development and analyze the potential ICTs opportunities as tools for empowering SSWEs. The article explores how SSWEs can benefit from integrating E-business and digital marketing to foster communication and business. An analysis of the strengths, weaknesses, opportunities and threats of SSWEs in relation to ICT4D is provided and the study recommends how to foster strategies and initiatives to promote SSWEs empowerment.
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    Role of ICT4D in the Growth and Development of SMES : A Solution To Digital Divide
    (International Journal of Scientific Research in Science, Engineering and Technology, 2021-08-28) Masese, Chuma Benard; Mbugua, Samwel Thaiya; Korongo, Julia Nduta; Kiptoo, Joram Mutai; Nambiro, Alice Wechuli
    ICTs have played a critical role within the development of business particularly small and medium enterprises. During a modern digital era, technology is most vital pillar within the provision of data and knowledge for the growth of development, sustainability, productivity and competitiveness of small and medium enterprises. The primary goal of this study was to research on the role of ICT4D in the growth and development of SMEs: a solution to digital divide. The paper used secondary data. It was noted that small and medium enterprises take part in a significant role in Kenya’s economy. Enterprises in Kenya, more especially SMEs, have enjoyed the benefits and the potential of adoption and utilization of ICT within their operations. ICT has the potential of remodeling the business and improve.