Browsing by Author "Korongo, Julia N."

Now showing 1 - 4 of 4

A Review Paper on Application of Model-Driven Architecture in Use-Case Driven Pervasive Software Development
(International Journal of Computer Trends and Technology, 2022-04-05) Korongo, Julia N.; Mbugua, Samuel T.; Mbuguah, Samuel Mbugua
This article explores the Model-Driven Architecture (MDA) approach concerning software modelling during systems development. The evolution of MDA is changing software development into a simpler process with less turnaround time, faster deliverability and greater innovation. MDA facilitates building pervasive software systems from high-level models to descriptions of processes known as Use Cases or Scenarios. The first section addresses the role and the importance of software systems architecture in building robust software systems. The second section describes the concept of MDA, in particular, modelling and how to apply Use Case Scenarios using Unified Modeling Language (UML) during software development. Finally, the paper explains the advantages and disadvantages of the MDA and further observes the challenges of MDA in representing the progression and transformation of information in pervasive software development.
An Analysis of Digital Marketing Strategies and Website Content Usage : Key Requirements, Metrics and Tactics for Hyper-Personalized SMEs Websites
(International Journal of Scientific Research in Science, Engineering and Technology, 2024-10-05) Korongo, Julia N.; Anselemo, P. Ikoha; Nambiro, Alice Wechuli
The study evaluates the integration of website content into Digital Marketing Strategies (DMS) to drive the hyper-personalization of Small and Medium Enterprises (SMEs) websites. The study's objectives were to analyse the key requirements and metrics for integrating website content and DMS for SMEs websites, examine the relationship between website content consumption patterns and DMS, and suggest data-driven tactics for hyper-personalized SMEs websites. The study employs a descriptive design and targets a sample of 95 Digital Marketing Agencies using random and purposive sampling techniques. Data collection was through an online questionnaire and desktop research. Data analysis was done through content analysis and the IBM SPSS statistical tool for descriptive and inferential statistics. The Spearman’s rank correlation revealed patterns highlighting both positive and negative monotonic associations between website content usage and DMS. Additionally, the results show that digital marketing strategies have a statistically significant impact on content usage that can influence the hyper-personalization of websites. In today’s competitive landscape, hyper-personalized websites are essential for SMEs to stand out. Therefore, the study suggests data-driven tactics for leveraging hyper-personalized websites to gain a competitive edge in the digital era.
Empowering Small-Scale Women Entrepreneurs through ICTs for Socio-Economic Development
(IOSR Journal of Computer Engineering, 2021-04-28) Korongo, Julia N.; Mutai, Joram K.; Masese, Chuma Benard; Mbugua, Samuel Thaiya; Wechuli, Alice Nambiro
Women entrepreneurs are recognized as drivers for sustainable and inclusive socio-economic growth. Despite this, Small-Scale Women Entrepreneurs (SSWEs) undergo challenges in the current global market due to limited access and use of Information and Communications Technologies (ICTs). The disruption caused by the COVID-19 pandemic is fueling fast-paced innovation and uptake of digital technologies in all spheres of life indicating that the widespread shift to the use of more ICTs is indispensable. This is becoming increasingly clear that SSWEs are under considerable pressure in meeting business demands in the new reality. The study employed desktop research using mixed methods and descriptive approach to establish the role of SSWEs; the factors affecting SSWEs in socio-economic development and analyze the potential ICTs opportunities as tools for empowering SSWEs. The article explores how SSWEs can benefit from integrating E-business and digital marketing to foster communication and business. An analysis of the strengths, weaknesses, opportunities and threats of SSWEs in relation to ICT4D is provided and the study recommends how to foster strategies and initiatives to promote SSWEs empowerment.
Leveraging Digital Marketing Strategies for Hyper-Personalized Small and Medium Enterprises Websites
(International Journal of Computer Science Trends and Technology, 2024-08-28) Korongo, Julia N.; Anselemo, Peters Ikoha; Wechuli, Alice Nambiro
The evolution of marketing has facilitated the adoption of innovative approaches to conducting online business. This study presents preliminary investigations into the integration of Digital Marketing Strategies (DMS) and Hyper-personalization tactics in promoting Small and Medium Enterprises (SMEs) websites. The study objectives are to establish the role of DMS in promoting SMEs website presence, analyze the potential of hyper-personalization in transforming SMEs websites, and recommend further strategies for hyper-personalized SMEs websites. This study, guided by a pragmatism worldview, examines 95 Digital Marketing Agencies (DMAs) randomly and purposively selected from an online database. The study uses a descriptive mixed methods design to analyze data collected using desktop research and an online questionnaire. The research findings underscore the importance of DMS and hyper-personalization as evolving landscapes considering the changing technologies and dynamic website user behaviors. The results indicate that implementing well-designed DMS can influence hyper-personalized SMEs websites that improve performance and user engagement thus promoting SMEs website presence. Additionally, automation and artificial intelligence techniques to deploy profiling and analytics that align with DMS user requirements can leverage website users' real-time behavioral data. This aims to maximize the website opportunities that break away from traditional marketing that has long dominated SMEs. The study recommends fostering further strategies for personalized websites to help SMEs realize their digital marketing potential.