Browsing by Author "Kirwa, Tecla"

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    An analysis of brand equity and its influence on customer satisfaction of a football team among female fans in public universities in Kenya
    (KIBU, 2018-06-12) Sirai, Chebet Sylvia; Kirwa, Tecla
    The increasing competition in the business sector requires that teams that are involved in developing the brands come up with brands that consumers can easily differentiate from those of the competitors to make their brand stand out. Football teams rely on fans for their success, providing income through ticket sales, television viewing and purchasing team branded products. Yet this area remains unexplored in Kenya hence the researchers desire to assess the influence of brand equity on customer satisfaction of football team among universities female fans in Public Universities in Kenya. The specific objective to be undertaken for the research was:To examine the influence of brand awareness on customer satisfaction of a football team among female fans in public universities in Kenya. The study adopted explanatory research design to determine the influence of brand equity on customer satisfaction of a football team. A target population of 1846 respondent was investigated. A sample of 319 was then used for the study. Stratified and snowball sampling techniques were employed. Semi-structured questionnaire was used as instrument of data collection. Content validity was measured through expert judgment while reliability was measured by use of Cronbach’s Alpha coefficient method at p<0.05. The data obtained was analyzed using descriptive and inferential statistics comprising of chi-statistic, multiple regression analysis and Anova. The objective sought to determine the influence of brand awareness on customer satisfaction among female football fans in public university. The p-value of the test statistic was p=0.009 since the p-value is less than the chosen level of significance (0.05), the null hypothesis is rejected. The study recommends to football that they should design fitted jerseys for female fans with appealing colors and teams should sign world class players to ensure good performance. Keywords: Brand Equity, Brand Awareness, Customer Satisfaction
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    Corporate governance and economic growth in developing countries
    (KIBU, 2018-06-12) Musuya, David N.; DKamau, C.G.; Kirwa, Tecla; Fwamba, Rashid
    The paper extensively tests, by documentary review, using empirical research works from various authors on the effects of corporate governance and economic growth in developing countries. Corporate governance is defined as a process of involving "a set of relationships between a company's management, its board, its shareholders, and other stakeholders" (OECD, 2004). According to Khan (2007) economists agree that governance is one of the critical factors explaining the divergence in performance across developing countries .The problem addressed by the paper is that the existence of corporate governance codes in developing countries has not yielded into economic development growth, as compared with institutions in the United States of America and Europe. The research’s corporate governance codes were Board Size (BS), Non-Executive Directors (NED), and Full disclosure in Financial Reporting (FGFR) and Gross Domestic Product (GDP) as variables of investigation. The paper sought answers to the following questions; (i) reasons for the weak Corporate Governance practice amongst intuitions in developing countries. (ii)Effect of governance on capital flows to the economy (iii) Effect of Good Corporate Governance Practice on the GDP. Sampled research works in the paper included those of; Fan, Wong & Zhang (2006), Khan (2007), Fayisa&Nsiah (2013), Deither (1999), Briguglio (2016), World Bank reports , Pere (2015) , Gradstein (2001) , and others. There was a convergence trend in the conclusion of the sampled papers on good corporate governance and GDP . Worldwide Governance Indicators (WGI) correlated positively with the GDP of selected countries. For developing countries it was established that the Governance practice lacked an enforcement framework translating in low GDPs. Capital flows were triggered by an existence o sound framework of corporate governance that acted as an incentive for lenders to extend credit. Keywords: Governance, Gross Domestic Product (GDP), Economy, Capital flows,