Browsing by Author "Anselemo, Peters Ikoha"

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Hotel Branding using Facebook and Dialogic Principles of Internet Communication
(International Journal of Advanced Research in Computer Engineering & Technology, 2019-02-26) Owoche, Patrick Oduol; Mbugua, Samuel Mungai; Anselemo, Peters Ikoha
This paper examines the extent to which the hotel industry uses Facebook in their branding strategies, to communicate dialogically with its consumers. Using Kent and Taylor’s five principles of dialogic communication, a media content analysis of 64 three to five star rated hotel websites were reviewed. Engagement, posts and posting schedule metrics were analyzed. The study found that 64% of hotels use Facebook. The extent of dialogic principle employment in hotel branding strategies is at infancy stage. The rate of engagement is lower than the hotel industry average. The study also revealed that the presentation of useful information principle is not adequately deployed. Conservation of visitors’ principle of internet communication is also still in its middle stage of implementation.
ICT Personnel Maturity Towards Green ICT in Kenya
(International Journal of Computers & Technology, 2014-04-23) Wabwoba, Franklin; Mbugua, Samuel Mungai; Anselemo, Peters Ikoha; Shisoka, Dorcus Arshley
Though ICT is contributing to the economy associated with innovations, inventions and rapid development in almost all aspects of human life, is responsible for climatic degradation. The rapid increase of ICT usage means more costs of doing business, energy consumption, and more environmental challenges. The rapid changing technology reaching Kenya and lack of their understanding has put a lot of pressure on both management and ICT personnel to implement them on a trial and error manner. This has limited the gains meant to be obtained from green ICT despite its technologies availability. The lack of ICT personnel capacity readiness challenges the reaping of green ICT benefits. The study was informed by the G-readiness model and the enhanced G-readiness model. This study purposed to determine the personnel capacities readiness towards green ICT in Kenya. The study was undertaken using the interpretive, inductive multi-case survey study on a population of four data centres and 116 ICT managerial, technical and user personnel that were purposively sampled. Interview, observation, questionnaire and document analysis methods were used to gather data that was triangulated to increase the reliability and validity. The study established the ICT personnel’s G-readiness was very low on both training and professional development perspectives in Kenya. The study’s findings are useful towards the strategic planning for green ICT implementation, cutting down running costs, improving environmental performance of organisations and contribution to the world of knowledge. The findings provide data for informed ICT personnel and workplace readiness alignment, decision making and ICT curriculum development. The study recommends application of green ICT based on established ICT personnel capacity, inclusion of green ICT training in the curriculum, creation of green ICT responsibilities, provision for a green ICT budget and investment into the development of green ICT personnel
Impact of Predictive Analytics of Big Data in Supply Chain Management on Decision-Making
(Copyright: © the author(s), publisher and licensee Technoscience Academy. This is an open-access article distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non- commercial use, distribution, and reproduction in any medium, provided the original work is properly cited International Journal of Scientific Research in Computer Science, Engineering and Information Technology, 2022-07-26) Wafula, M. Patrick; Anselemo, Peters Ikoha; Ronoh, Richard Kipkemoi; Mbugua, Samuel Mungai
The beginning of information technology has led to a burst of data in every sector of operation. Handling huge volume of data to mine useful information to support decision making is one of the current sources of competitive advantage for organizations. However, preceding research literature on predictive analytics has attributed a lack of direct causal influence on predictive analytics in a manner that support Supply Chain Management in utility companies’ performance. This is as a result of huge data posing great challenges to practitioners when incorporating it into their complex decision making which adds business value. The purpose of this study was to introduce predictive analytics in supply chain management framework that enhances decision making in Kenya Power and lighting Company in Kenya. The study was guided by the following research objectives; to assess the existing predictive analytics in Supply Chain Management, to analyse existing supply chain management systems in utility companies in Kenya and to develop an integrated predictive analytics framework for big data in supply chain management for decision making in Kenya Power and lighting Company in Kenya. This research employed the Design Science research design because one of the key outcomes of the research was framework development. The study was carried out in Kenya Power & Lighting Company in Western Region in the republic of Kenya. The target population was 10 regional finance officers, 10 regional procurement officers, 47 county stores in-charges, 47 county project supervisors and 47 county business managers totalling to 161 as the sample size. The main tools for data collection were questionnaires, interview schedules and documentary review
Technology-Enabled Self-directed Learning in Developing countries: Adoption Framework
(International Journal of Computer Applications Technology and Research, 2022-03-26) Barasa, Godliphas Mamati; Mbugua, Samuel Mungai; Anselemo, Peters Ikoha
21st century-learning approach is characterized by self-directedness and the ability to learn anytime, anywhere. Self-directed learning heavily depends on Technology to be effective. Most universities were used to conventional face-to-face learning, but uncertainties like the covid-19 pandemic have challenged this teaching and learning mode, thus pushing universities to explore innovative learning approaches to ensure seamless learning. One such approach is Technology-enhanced self-directed learning. Most developed countries are endowed with enabling infrastructure to actualize this learning approach. However, most developing countries like Kenya are still struggling to adopt self-directed learning due to technological, organizational, and environmental challenges. A framework is needed to guide its adoption. A survey research design using an online questionnaire with a sample size of 572 was used.Four Kenyan public university students participated in the study. Data was collected and analyzed using Exploratory Factor Analysis. Principle component analysis extracted seven factors explaining a total variance of 62.5%. The factors were renamed based on a shared theme, and the average factor loading for each construct was calculated. A percentage weight of each construct was also calculated. Key factors forming the constructs of Technology-enhanced self-directed learning were: E-learning infrastructure, bring your own device policy, Connectivity infrastructure, ICT Competencies, Information security, demographic factors, and laptop ownership program