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Customer engagement factors in twitter hotel brand pages
(KIBU, 2018-06-12)
Twitter has been adopted by many businesses. More and more tourism organizations are using Twitter to provide various services and interact with customers. This paper seeks to identify the factors influencing customer ...
Facebook as a hotel branding tool: dialogic based evaluation
(KIBU, 2018-06-12)
Facebook is gaining prominence as an element of hotel branding channel. At time when the hotel sector is facing various challenges. Key notable challenges are as a result of the connected consumers who are calling the shots ...
Hotel website performance analysis: case of kenyan star rated hotels
(KIBU, 2018-06-12)
As travel & tourism organizations increase dependence on web applications for both internal productivity and external communication with customers and partners, performance optimization emerges as an essential business ...