Effect of corporate social responsibility on performance of commercial banks in Busia county, Kenya
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Date
2017-09Author
Kimtai Kibera, Fredrick Kimtai
Otiso, Kennedy Ntabo
Wanyama, Kadian W.
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The purpose of this study was to investigate the effects of corporate social responsibility on
the performance of commercial banks in Busia County, Kenya. The specific objective was to
determine the effect of economic aspects of CSR on the performance of commercial banks,
Busia County. The study was anchored on the Edward Freeman’s Stakeholder Theory. The
study employed a descriptive survey and correlational research designs. The target population
was 40 employees comprising of Managers, Operational Managers, Financial Managers,
marketing managers and Human Resource Managers. Census sampling technique was use to
select the entire target population of 40 respondents. The questionnaires and the interview
schedules were used to collect primary data. Validity was determined by use of content
validity while reliability by use Cronbach alpha. Descriptive statistics and inferential statistics
were used to analyse the data collected by use SPSS version 20. The results revealed that
economic CSR aspects had significant positive effect of the performance of commercial
banks in Busia (Economic=0.875**, P<0.01) and it accounted for 76.5% variance in
performance. The study recommended that bank management should priorities CSR activities
in their institutions and ensure enough resources and personnel are set aside to support the
CSR activities.
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