Fred Gichana AtandiGideon Kirui2024-10-012024-10-012022-05-08Atandi, F. G., & Kirui, G. (2022). Debt Collection Strategies and Financial Sustainability of Mobile Lending Firms. International Journal of Academic Research in Accounting Finance and Management Sciences, 12(2), 161–175.2225-8329http://erepository.kibu.ac.ke/handle/123456789/9856The importance of this study was to improve the financial performance of mobile lending firms which are ever increasing while many of them are struggling with high loan default rates which will eventually negatively affect the sustainability of all mobile lending firms. The study methodology applied was cross sectional, descriptive and correlational survey designs using both quantitative and qualitative research approaches. The target population of the study was 900 respondents but the selected sample size used in the study was 269 respondents. Data collected was both primary and secondary which was analyzed using both descriptive and inferential statistics. The major findings of the study indicated that there is a need to improve on credit recovery efforts to ultimately enhance the firm's income and minimize losses, credit collection strategies should encourage borrowers to repay their debt rather than antagonizing them and ineffective financial management policies can eventually cause inefficiency in financial services. The study proposes further research to be conducted on the effect of government regulations on performance on sustainability of mobile lending firms.enDebt CollectionFinancialMobile LendingPerformanceStrategiesArticle