Kibabii University2019-03-202019-03-202018-10-17http://erepository.kibu.ac.ke/handle/123456789/291BBM 436: Applied marketing researchBBM 436: Applied marketing researchenAttribution-NonCommercial-ShareAlike 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-sa/3.0/us/BBM 436Applied marketing researchApplied marketing researchBBM 436Other