kIBU2022-01-282022-01-282021-02-15http://erepository.kibu.ac.ke/handle/123456789/3434BBM 311:Consumer behaviourenAttribution-NonCommercial-ShareAlike 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-sa/3.0/us/BBM 311:Consumer behaviourConsumer behaviourBBM 311Other