Department of Accountancy, Finance and Economicshttp://erepository.kibu.ac.ke/handle/123456789/1862024-03-28T15:11:44Z2024-03-28T15:11:44ZEffects of brand quality, brand prestige on brand purchase intention of mobile phone brands: empirical assessment from KenyaChepchirchir, JosphineLeting, Markhttp://erepository.kibu.ac.ke/handle/123456789/11372019-05-27T18:21:12Z2015-01-01T00:00:00ZEffects of brand quality, brand prestige on brand purchase intention of mobile phone brands: empirical assessment from Kenya
Chepchirchir, Josphine; Leting, Mark
This study aims to empirically examine the relationship between Brand quality, brand prestige and brand
purchase intention of mobile phone brands in Kenya. A survey was used to collect data from a sample of 322
respondents. Data were analyzed by employing correlation, Analysis of Variance (ANOVA) and multiple regression
analysis. The results revealed that brand quality and brand prestige are positively associated with consumer brand
purchase intention. The generalizability of the findings is limited as the study focuses only on Kenya. Based on the
findings, companies involved in branding of mobile phones should focus on improving the usefulness of the brand
quality and prestige. The study made a contribution in terms of allowing us to understand the factors that can contribute
to the adoption of mobile phone brands
2015-01-01T00:00:00ZCauses and trends of public transport motorcycle accidents in Bungoma county, KenyaSingoro, Brian WanyamaWakhungu, JacobObiri, JohnWerehttp://erepository.kibu.ac.ke/handle/123456789/10912019-05-22T13:48:13Z2016-01-01T00:00:00ZCauses and trends of public transport motorcycle accidents in Bungoma county, Kenya
Singoro, Brian Wanyama; Wakhungu, Jacob; Obiri, John; Were
There has been a drastic increase in the use of motorcycles as a means of transport worldwide
due to various reasons. In Kenya, the increased use of motorcycles has been seen over the last
decade. This increase has brought forth many challenges, including motorcycle accidents on
disproportionate scale comparative to the world statistics. Indeed motorcycle accidents
constitute a major cause of death and injuries to thousands of people every year. In spite of
this, motorcycle accidents remain a neglected problem in Kenya. This study sought to
determine the causes and trends of motorcycle accidents in Bungoma County. The study
population comprised 400 people from households of motorcycle riders involved in accidents
and those not involved. Key informants in the motorcycle transport industry were interviewed.
The study adopted a cross-sectional survey design to establish the causes, incidences/trends,
and vulnerability of motorcycle accidents. Descriptive and inferential statistics were used in
the analysis of data. The study was anchored on both the crunch model and the wish to die and
domino theory. The study found that human error is the leading cause of motorcycle accidents.
This is imparted on by poor regulatory and enforcement regimes. Structured and
comprehensive training of riders on traffic code and regulations will most likely reduce
accidents and associated economic losses. Collective action measures such as motorcycle
Saccos for voluntary enforcement and pooling of resources, to aid riders in case of injuries and
death, should be explored and pursued. The study provides information and insights on disaster
risk reduction for policy formulation on motorcycle accident mitigation. From the results, the
proposed strategies that can be employed to curb motorcycle accidents in the order of
magnitude are: training of motorcycle riders; observing speed limits; improved roads; not
driving while under the influence of drugs/ alcohol; not carrying more than one passenger;
improved enforcement by police; proper motorcycle maintenance; wearing protective clothes/
helmets/ boots; wearing reflective jacket; and not driving while tired.
2016-01-01T00:00:00ZImpact of microfinance institutions on economic empowerment of women entrepreneurs in developing countriesFwamba, RashidMatete, JohnNasimiyu, ConsolattaSungwacha, Stephenhttp://erepository.kibu.ac.ke/handle/123456789/10862019-05-22T06:33:14Z2015-09-01T00:00:00ZImpact of microfinance institutions on economic empowerment of women entrepreneurs in developing countries
Fwamba, Rashid; Matete, John; Nasimiyu, Consolatta; Sungwacha, Stephen
This study mirrored out the effects of Microfinance on economic empowerment of Women Entrepreneurs in
developing economies. Descriptive research design was used to assess the extent to which Women economic
empowerment co-relates with Microfinance Institutions services. The target population was women entrepreneurs in
Micro Finance Institutions (MFIs) within Kakamega C.B.D. Simple random probability sampling was applied to select
ten (10) MFIs where four (4) active women entrepreneurs from each MFI was taken, adding to forty (40) respondents.
Both primary and secondary data was collected through questionnaires and semi-structured interviews. Data collected
was presented by descriptive statistics like pie charts and graphs. From the analysis, the results showed that
microfinance services act as a key fulcrum to women entrepreneurs' economic empowerment. The results were reaffirmed by a linear regression analysis (SPSS version 22). The findings will be used to make policy proposals that will
see MFIs meet the economic empowerment needs of women Entrepreneurs to make developing countries progress as
Kenya prepares to achieve vision 2030.
2015-09-01T00:00:00ZEffect of corporate social responsibility on performance of commercial banks in Busia county, KenyaKimtai Kibera, Fredrick KimtaiOtiso, Kennedy NtaboWanyama, Kadian W.http://erepository.kibu.ac.ke/handle/123456789/10242019-05-15T18:21:13Z2017-09-01T00:00:00ZEffect of corporate social responsibility on performance of commercial banks in Busia county, Kenya
Kimtai Kibera, Fredrick Kimtai; Otiso, Kennedy Ntabo; Wanyama, Kadian W.
The purpose of this study was to investigate the effects of corporate social responsibility on
the performance of commercial banks in Busia County, Kenya. The specific objective was to
determine the effect of economic aspects of CSR on the performance of commercial banks,
Busia County. The study was anchored on the Edward Freeman’s Stakeholder Theory. The
study employed a descriptive survey and correlational research designs. The target population
was 40 employees comprising of Managers, Operational Managers, Financial Managers,
marketing managers and Human Resource Managers. Census sampling technique was use to
select the entire target population of 40 respondents. The questionnaires and the interview
schedules were used to collect primary data. Validity was determined by use of content
validity while reliability by use Cronbach alpha. Descriptive statistics and inferential statistics
were used to analyse the data collected by use SPSS version 20. The results revealed that
economic CSR aspects had significant positive effect of the performance of commercial
banks in Busia (Economic=0.875**, P<0.01) and it accounted for 76.5% variance in
performance. The study recommended that bank management should priorities CSR activities
in their institutions and ensure enough resources and personnel are set aside to support the
CSR activities.
2017-09-01T00:00:00Z